Bare Necessity

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It’s always been about content, dummy.

It’s always been about content, dummy.

We bloody love a label in PR. Until, of course, it silos us away from budgets and then we work hard to shed that label and replace it with…
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John BrownMar 23
The ‘B word’ — six things to improve the budget chat

The ‘B word’ — six things to improve the budget chat

Ever seen a confident agency comms professional in a pitch? We leap like gazelles around a board room, staring CEOs in the eye and hitting…
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John BrownFeb 8
Tips for switching off in PR

Tips for switching off in PR

My learned friend Stephen Waddington recently posted an article from Forbes on the most stressful jobs. PR ranked sixth. This, in my humble…
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John BrownJan 27
Remove the ‘degree’ comfort blanket for more diverse and creative PR

Remove the ‘degree’ comfort blanket for more diverse and creative PR

I have long said that one of the challenges facing the communications industry is the lack of diversity in our ranks. For this, we only…
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John BrownJan 19
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John BrownJan 182 min read

Donald Trump and the echo chamber

A debate is a truly wonderful thing. I’ve long believed that debating and the art of forming strong arguments and elegantly picking away at weaker ones is a skill that should be taught throughout the education system.

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John BrownJan 131 min read

Watching Turkey head into the abyss

Yesterday a psychopathic criminal with ugly delusions decided to detonate a bomb strapped to their body in one of the most historic, diverse and culturally rich cities on the planet, murdering and injuring innocent human beings.

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John BrownJan 62 min read

Therapy sessions are crucial to creative success

I’ve never been one for sitting around singing Kumbaya and sharing my feelings. Emotional evacuations I can find a touch nauseating. Equally, I feel one thing the marketing and creative industry does really well is fill its time with pointless…

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John BrownDec 31, 20152 min read

Do we have the stomach for charity led VR?

It was one hot afternoon in 2014 that I hauled my not too insignificant frame on the stage of the In2 Innovation summit and bleated on about virtual reality. While porn and Pokemon will make it pervasive VR has a much more noble application in its future.

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