08 Feb The ‘B word’ — six things to improve the budget chat
Ever seen a confident agency comms professional in a pitch? We leap like gazelles around a board room, staring CEOs in the eye and hitting them with emotive monologues that leave them audibly moaning with joy.
And that’s just during the introductions.
However, if you want to quickly bring a deafening silence to proceedings, then move the subject along to price and budget. PR professionals go from sturdy oaks to shrinking violets at the thought of discussing how much their glorious ideas cost.
Equally, our beloved clients with whom we’ve spent hours, days or perhaps years developing transparent relationships with, suddenly morph into Alan Sugar shopping at the Grand Bazaar for knock-off Nike t-shirts. Yet we don’t do this gig for free right? How else are we going to maintain our costly vegan diets and mid-afternoon Grenson polishing sessions if we don’t get paid for our work?
We need to get better and talking about cash. Here’s where I think we need to fundamentally improve.
First, from the agency professional side: